The responsiveness of a page depends on its position in search results. To find out how fast a page loads, you can use various online tools. If the speed is low, it’s worth optimizing the site.
Search algorithms rank pages on the Internet, considering not only their compliance with requests but also their convenience for visitors. That’s why sites like Bet20 and Amazon go to the top of any search engine. If the site has low performance or materials take a long time to load, it increases the bounce rate. This means that users leave without visiting other pages. According to statistics, if the load slows down from one second to three, the number of bounce rates increases by 1/3, and when the speed drops to six seconds, there are twice as many visits with bounce rates. Let’s see how to increase the loading speed of your website.
How to Know if Pages Are Loading Slowly
One of Google’s latest updates is Core Web Vitals. According to LCP and FID indicators, search algorithms analyze the effectiveness of a web resource. LCP indicates the period when a page appears on the screen, and FID, how quickly the browser responds to the user’s interaction with the components of the interface.
You can find out the Core Web Vitals of pages using a special tool called Google Search Console. You can easily view the statistics by selecting “Core Web Vitals,” but before that, you have to confirm your rights to the site.
To find out how fast a page loads, you can use the PageSpeed Insights service. It identifies the factors that negatively affect its performance, and also provides useful tips on how to optimize loading.
You can analyze the responsiveness of pages in a comprehensive way using platforms for SEO specialists. For example, in the SE Ranking report, it’s convenient to see Core Web Vitals of a website, as well as information on HTML code volume, image parameters, CSS and JS files, and other indicators important for fast page response.
3 Best Ways to Make Your Site Load Faster
Each page is loaded as a result of the exchange of information between the server and the browser. The server processes a request from the browser and transmits a specific set of data hosted by the browser. The browser then displays the materials on the monitor of the web resource visitor.
Site performance is affected by the volume of files and the number of requests processed by the server. Optimization is aimed at reducing the load on the server and, accordingly, increasing the speed of the site.
Here are 3 ways to speed up the loading of web pages.
Making Minification of CSS and JS Files
When you minify the code, you remove unnecessary syntax from it that doesn’t affect the functionality of the website. We are talking about user comments, duplicate spaces, and indents.
Minification helps to reduce the volume of the original CSS and JS files. To do it, you can use tools like Pretty Diff or CSSmin.
Reducing the Number of HTTP Requests
It isn’t uncommon for a single page to be displayed only after several requests to the server have been processed. The browser may request various components of an HTML document, such as images, text, and JavaScript scripts.
As the volume of requests grows, the amount of data to be processed grows. To reduce the number of requests to the server, you can do the following:
- Merge CSS and JS components into separate files.
- Organize inline images into tables in the CSS file.
- Balance the load by distributing page components between servers.
- Combine graphic components of the SVG format in one file.
Using Subdomains for Parallel Downloads
To speed up the site response, you can move some data to a separate subdomain and write the path to them in the root config.php file located on the hosting.
Suppose there are a lot of pictures on the site. If you throw the folder with them on a third-party subdomain, the browser will consider requests directed to different servers. This will help reduce the load on the main server.
