Well, before I give you some Instagram marketing tips, let me give you an overview of Instagram to help you better understand how the app works.
Since its creation, Instagram has become the go-to platform for sharing photos with friends, family, and strangers alike. With over 2 billion active users worldwide, it’s no wonder that people spend almost 30 minutes on the app every day. And with 500 million people using Stories daily, there’s always something new to see.
There are also a lot of influencers on the site with a large number of followers. With the right plan, you can become an influential brand, too.
How to Market on Instagram
Even though it was launched way back in 2010, Instagram is still one of the most popular apps today. With that kind of popularity, you need to make sure you have a strong marketing strategy in place if you want to make the most of the platform.
Here are ten powerful Instagram marketing tips (that actually work) to help you get the most out of the popular app:
1. Switch to a Business Profile ASAP
If you’re interested in setting up a business profile on קידום באינסטגרם, it’s easy to do. Just head to your settings and click on “Switch to Business Profile.”
There are some clear benefits to having a business profile, such as being able to connect with followers more easily and gaining credibility as an established brand.
2. Use Free Instagram Marketing Tools
Just like Meta business profiles, business profiles on Instagram offer insights that give you access to data like impressions and engagement rates. You can even see detailed information about your followers, such as their age, gender, location, and most active hours.
Free tools that help you understand how users interact with your content are invaluable. The more you know about user engagement, the better you can adjust your content to boost interactivity. Product teasers are one type of post that is almost always attention-grabbing.
Are you looking for a way to sell more products? If so, you should consider posting product teasers on Instagram. By posting product teasers, you can create excitement without coming across as being too pushy. And when done right, product teaser posts won’t scare users away or cause them to unfollow your account.
The brand’s ads are incredibly successful because they manage to be both teasing and relaxed at the same time. The photos of available items with a 70% off discount entices users to download the app and have a look around, without feeling like they’re being pushed into a purchase. This technique works for almost any industry – for example, Starbucks teases its audience by announcing seasonal drinks with sharp imagery, without trying to force people to buy them.
4. Create Sponsored Ads
Instagram ads have become a great way for brands to promote their photos to a wider audience. With the carousel feature, brands can showcase multiple ads at once, which gives them more control over their ad budget. This is a great way to target your audience and get your message out there in a whole new way.
When creating sponsored ads, use content that is both engaging and appealing to your target demographic. You can also turn existing posts into sponsored ads, so keep an eye on your top-performing posts. By doing this, you can push these high-performing posts out to potential customers later on down the line.
5. Use Instagram Stories
- If you want to generate leads, Instagram Stories can be a helpful tool.
- Instagram Stories are different from regular posts because they are in a “slideshow” format.
- They only last for 24 hours, but you can save them to any device and use them again later.
- This feature is similar to Snapchat Stories (and is even a direct competitor).
- Instead of appearing in the news feed, Instagram Stories are in a small space above it.